The Science ofWeb Sustainability

In 2024, Root & Branch launched an Innovate UK-funded initiative to measure the energy and carbon impact of webapps. Known as the Cardamon project, this research culminated in the development of the Cardamon Web Model.

About The Project|01

What is theCardamon Web Model?

Built on the ISO 21031 standard, Root & Branch's Cardamon Web Model (CWM) is a robust methodology for measuring web app energy and carbon emissions — powering the emissions reporting engine in the Root & Branch Cloud Platform.

  • 01Implements ISO 21031. SCI for Web and SCI for Cloud.
  • 02End-to-end measurement across hosting, content delivery and end-user activity
  • 03Supports web developers in making defensible, low-carbon decisions for complex web estates
UK Research and Innovation
End-to-End Measurement Model
CLIENT
User Device

Browser rendering, network transfer, device energy consumption

DATA FLOW
SERVER
Server Infrastructure

Hosting, CMS, compute resources, data center energy

ISO 21031|Software Carbon Intensity
Impact|03

Why Cardamon Matters

The web has a hidden impact. Cardamon exists to give visibility to web practitioners and inform more sustainable decision making in the digital product lifecycle.

01

Transparent, ISO-aligned methodology

Built on ISO 21031 (SCI) for defensible, standardised measurements

02

Websites, cloud apps, digital services

From simple sites to complex web estates and enterprise platforms

03

Measurable reductions

Track improvements over time with quantifiable metrics for whole website impact to individual user journeys

04

Defensible data for sustainability reporting

Meet compliance requirements and set measurable science based targets with confidence